Morrison is devoted to the concept of Zero Waste in his personal and professional life:
- TRUE Advisor assisting companies in achieving Zero Waste Certification,
- Past ZWIA Board Member and Certification Committee member,
- Specialization in Waste and Material Management for B Corp, LEAF, and GEO Certification program participants,
- Founder of Dream Zero, a solution to single-use takeout containers and drink cups,
- Assists with the management of Zero Waste educational event in Toronto with TEA and the Toronto Tool Library
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